Flashback makers missed out on their payday, Symantec says

(Credit:
Intego)

The high-profile Flashback Trojan that is estimated to have infected more than 600,000 Macs at its peak earlier this year would have earned its creators $14,000 in the course of three weeks.

The only hitch is that the money isn’t going anywhere.

In a blog post today, security firm Symantec says the pay-per-click provider the malware makers were using spotted the activity as fraudulent.

“Many (pay-per-click) providers employ anti-fraud measures and affiliate-verification processes before paying. Fortunately, the attackers in this instance appear to have been unable to complete the necessary steps to be paid,” the firm said.

Symantec says that the advertising component of the Flashback malware — the one that would show clickable ads to users — was installed on some 10,000 of the estimated 600,000 infected machines. During a three-week period beginning last month, that led to an estimated 10 million ads being displayed, however, only 400,000 were clicked on.

“In other words, utilizing less than 2 percent of the entire botnet the attackers were able to generate $14,000 in three weeks, meaning that if the attackers were able to use the entire botnet, they could potentially have earned millions of dollars a year,” Symantec said.

An estimate from the security firm earlier this month suggested Flashback’s creators could bring in up to $10,000 per day using this technique during the height of the infection.

The firm reiterated that the main source of income for the malware was click fraud. The malware kept an eye on search terms typed in by users before relaying that information to pay-per-click services. It would then highjack search results to display what it wanted users to see and click on. In this case, Symantec says 98 percent of the ads came from a single pay-per-click provider.

Flashback is a form of malware designed to grab passwords and other information from users through their Web browser and other applications. A user typically mistakes it for a legitimate browser plug-in while visiting a malicious Web site. At that point, the software installs code designed to gather personal information and send it back to remote servers.

Last month, Apple updated Java for
Mac OS X Snow Leopard and Lion to detect and remove the malware. The company brought a similar update to Leopard, an earlier version of OS X, just this week. Both options were predated by removal tools from security companies F-Secure, Kaspersky Lab, and Symantec.

Article source: http://news.cnet.com/8301-13579_3-57435866-37/flashback-makers-missed-out-on-their-payday-symantec-says/?part=rss&tag=feed&subj=News-Apple

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Selling Your Business? Reel In a Buyer

One of the first steps to marketing your business for sale is creating a selling memo. Here’s what to include that will pay big dividends down the line.

Lure

Flickr/Wisconsin Department of Natural Resources

Whether you’re selling your business on your own or through a broker, you’ll need to be ready to present a thorough written overview of your business and why it’s a good purchase prospect.

Some brokers call this document a selling memo. Others call it a confidential description book or an offering memo.

  • If your business is very small, uncomplicated, and likely to sell for under $200,000, you can probably reduce the selling memo to a terms sheet that presents little more than a business description, financial information, and presentation of price and terms.
  • If your business is large, and if its assets, products and systems are complicated, your selling memo will likely run considerably longer in order to adequately explain your offering and its higher price.

A few quick exercises can help you develop the right content for a complete selling memo, along with advice for how to distribute the information to prospective buyers and why and how to obtain confidentiality agreements beforehand.

Step 1. Prepare your selling memo.

Your selling memo is the first comprehensive description of your business that your prospective buyer will see. It needs to strike a careful balance between delivering facts about your business while also offering an inspiring description of its future potential.

  • It presents facts about what your business is and does and what makes it an attractive purchase opportunity without revealing sensitive information that you or your ultimate buyer won’t want non-buyers (especially competitors) to know.
  • It doesn’t stretch the truth or overlook weaknesses, as you’ll need to warrant the accuracy of all information you’ve provided before a sale closes.
  • It shows earnings and asking price information without disclosing complete financial statements.
  • It inspires buyers to take the next step by contacting you for more information.

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Article source: http://www.inc.com/mike-handelsman/selling-your-business-preparing-an-effective-selling-memo.html

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Mitel Receives 2011 Unified Communications Product of the Year Award From INTERNET TELEPHONY

OTTAWA, Ontario, May 16, 2012 (GLOBE NEWSWIRE) — Mitel(R), (Nasaq:MITL – News)a leading provider of Unified Communications and Collaboration (UCC) software solutions, announced today that TMC, a global, integrated media company, has named Mitel’s Unified Communicator Advanced (UCA) Mobile as a recipient of its 2011 Unified Communications Product of the Year Award, sponsored by INTERNET TELEPHONY magazine.

Mitel’s UCA Mobile delivers an in-office experience anywhere using any device while enabling IT departments to better cope with the security and control issues generally associated with the Bring Your Own Device (BYOD) phenomenon. Built on Mitel’s Freedom Architecture, UCA Mobile offers businesses a best-in-class approach to mobile UCC that can be delivered any way they require, including as a cloud-based service.

“We are proud to be recognized by INTERNET TELEPHONY for the innovative features UCA Mobile brings to workers on-the-go,” said Stephen Beamish, vice president of Corporate Marketing and Business Development. “UCA mobile is an integral component of our Freedom Architecture, which allows users to have a seamless in-office experience while moving with ease from device to device and location to location without any loss of functionality.”

“The editors from INTERNET TELEPHONY are pleased to grant a Unified Communications Product of the Year Award to Mitel for UCA Mobile,” said Rich Tehrani, CEO, TMC. “Mitel has proven they are committed to quality and excellence while addressing real needs in the marketplace. We look forward to seeing continued advancement in technology solutions from Mitel in the future.”

Winners of 2011 Unified Communications Product of the Year Awards are published in the March 2012 issue of INTERNET TELEPHONY magazine, www.itmag.com. INTERNET TELEPHONY is the leading publication dedicated to IP Communications.

For more information about TMC, please visit www.tmcnet.com.

About Mitel

Mitel Networks (NASDAQ: MITL – News) is a global provider of business communications solutions and services, consisting of unified communications and collaboration software applications, IP telephony platforms, mobility applications and managed and network services. Mitel enables businesses of all sizes to move beyond basic fixed telephony tools toward integrated multi-media collaboration solutions, accessible from anywhere, helping to improve performance, gain competitive advantage, and reduce costs. Mitel’s global headquarters are in Ottawa, Canada, US headquarters are in Chandler, Arizona and EMEA headquarters are in Caldicot, UK, with offices, partners, and resellers worldwide. For more information visit: http://www.mitel.com

Mitel and the Mitel logo are registered trademarks of Mitel Networks Corporation.

All other trademarks are the property of their respective owners.

MITL-C

About INTERNET TELEPHONY magazine

INTERNET TELEPHONY has been the IP Communications Authority since 1998(TM). Beginning with the first issue in February of 1998, INTERNET TELEPHONY magazine has been providing unbiased views of the complicated converged communications space. INTERNET TELEPHONY offers rich content from solutions-focused editorial content to reviews on products and services from TMC Labs. INTERNET TELEPHONY magazine reaches more than 225,000 readers, including pass-along readers. For more information, please visit www.itmag.com.

About TMC

TMC, celebrating their 40th Anniversary in 2012, is a global, integrated media company that helps clients build communities in print, in person, and online. TMC publishes the Customer Interaction Solutions, INTERNET TELEPHONY, Next Gen Mobility and Cloud Computing (formerly InfoTECH Spotlight) magazines. TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries. TMC is the producer of ITEXPO, the world’s leading B2B communications event. In addition, TMC runs multiple industry events: Mobility Tech Conference Expo; M2M Evolution; Cloud Communications Expo; SIP Tutorial 2.0:Bringing SIP to the Web; Business Video Expo; Regulatory 2.0 Workshop; DevCon5; HTML5 Summit; CVx; AstriCon; StartupCamp; MSPAlliance MSPWorld and more. Visit TMC Events for a complete listing and further information.

For more information about TMC, visit www.tmcnet.com.

Article source: http://finance.yahoo.com/news/mitel-receives-2011-unified-communications-120000205.html

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Digital Agency Marks History with their Decade in Digital Timeline

Internet Marketing Agency ymarketing (http://www.ymarketing.com/digital-marketing/) traces their inception and growth during the digital revolution

Orange County, California (PRWEB) May 16, 2012

Digital marketing agency, ymarketing, created a Decade in Digital timeline mapping digital innovations that revolutionized the 21st century. Since their start ten years ago, in 2001, ymarketing has grown with these changes in the digital world and witnessed their remarkable effects on the advertising and marketing industry.

“The Decade in Digital timeline notes highlights in the evolving digital atmosphere and how ymarketing was able to proactively adapt and take advantage of these digital turning points in the last decade,” said Ryan Lash, Founder of ymarketing. “The boom of social media and online video content has changed the way both marketers and consumers absorb content. Consumers are exposed far more to digital advertisements than to print advertisements and these digital ads are more accessible to marketers because of their reasonable ad rates. This timeline pays homage to the gradual growth from traditional marketing services to the new and very digital form of marketing.”        

Despite Internet advertising’s 16% slump in 2002, ymarketing launched with their success by helping clients emerge from this digital downturn. In 2003, Internet advertising made a rebound to 21% growth. New social media sites, search engines, email accounts, and file sharing networks all added to the growth of digital marketing services. ymarketing embraced each innovation and found a way to help their clients achieve the greatest return on investment with their digital services. During this time, marketers turned their efforts toward interactive advertisement spending as Internet ad revenues continued to rise.

The Decade in Digital timeline includes such notable innovations and data to support the growth and efficiency of interactive marketing. WordPress, for example, released in 2003 is one of the first forms of open source blogging that eventually spurred the art of blogging into the social media atmosphere. Facebook, Twitter, YouTube, and Google, alongside its Gmail counterpart, began to reign as top tier sites on the World Wide Web. As these sites gained traction, online advertisement spending changed to adapt to a consumer’s lifestyle. ymarketing’s decade in digital timeline notes changes to digital marketing that were especially spurred on by Google. ymarketing notes that Google’s new approaches to relevancy ranking changed the way everyone does business today—and with that came the reincarnation of digital marketing.

Online video advertising attracted greater interest for brand pages than those who arrive at the page by click. Competition fired up between mobile phones, international internet usage comparisons, and brand social engagement.

Founded in 2002, ymarketing was originally focused on helping large brands like Callaway Golf and American Apparel establish online stores on the Yahoo! Store platform. The “Y!” store marketing consisted primarily of paid search, natural search and affiliate marketing. Since that time, ymarketing has expanded its business into a full-service digital marketing agency specializing in “click to close” eCommerce checkout and “click to contact” considered purchase lead-generation programs. Based in Costa Mesa, ymarketing has offices in Los Angeles and Chicago in addition to its Orange County headquarters. To share its approach to digital marketing, the company hosts a digital marketing news blog and speaks regularly at advertising conferences.

About ymarketing:

ymarketing is a data-driven, digital-marketing services company specializing in Search Engine Optimization (SEO), Pay Per Click / Search Engine Marketing (SEM), Digital Go-to-Market-Strategies, and Online Marketing Optimization. For more than a decade, ymarketing has partnered with agencies and assisted companies to increase revenue by generating qualified leads, acquiring new customers and increasing brand awareness online. ymarketing strictly focuses on strategies and techniques that grow revenue without increasing marketing expenses to drive positive ROI.

Recent awards and recognition includes: #1 Fastest Growing Private Company – Orange County Business Journal, #12 Fastest Growing Private Company in LA/OC – Inc Magazine, and HubSpot Partner of the Year – HubSpot User Group Summit 2010.

For more information, please visit http://www.ymarketing.com/

Elizabeth Maxim
Marketing Maven Public Relations, Inc.
1-310-341-7351
Email Information

Article source: http://news.yahoo.com/digital-agency-marks-history-decade-digital-timeline-122220446.html

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Internet Marketing Agency, KEO Marketing, Wins American Marketing Association Spectrum Award

KEO Presented Award for Top “Integrated Marketing Campaign” for CoreLink Data Centers

Phoenix, AZ (PRWEB) May 16, 2012

Internet marketing agency, KEO Marketing Inc, announces it received top honors in the “Integrated Marketing Campaign” category at the 2012 American Marketing Association (AMA) Phoenix Spectrum Awards. Marking the 10th anniversary of the awards program, this year’s event was held May 9, 2012 at the Scottsdale Center for the Performing Arts. Hosted by Megan Finnerty, nightlife and events editor for the Arizona Republic, the event attracted leading marketing professionals throughout the Valley. Derrick Hall, president and CEO of the Arizona Diamondbacks, gave an inspiring keynote speech on how to achieve uncommon results in all aspects of life.

The 2012 Spectrum Awards were judged by a panel of prominent marketing professionals from across the country. The judges evaluated each entrant on a point scale based on campaign objectives, strategies, tactics and results. The campaign earning the highest percentage of points was selected as category winner.

“We are honored to win this year’s Spectrum Award for top-scoring Integrated Marketing Campaign,” said Sheila Kloefkorn, president and founder of KEO Marketing, Inc. “We have an outstanding team and an exceptional client relationship and I am proud of the significant results we were able to accomplish with our client, CoreLink Data Centers.”

CoreLink is a national data center service provider with facilities in Chicago, Las Vegas, Phoenix and Seattle. The company partnered with KEO Marketing to deliver the highest number of qualified sales leads at a profitable cost. Specific online marketing services included Search Engine Optimization (SEO), Pay-Per-Click (PPC) Management, and Web Development and Design. Through these services, KEO was able to achieve significant and quantifiable results for its client during 2011, some of which include:

  •     A monthly average increase of 48 percent in the total overall number of leads.

  •     A 107 percent increase in the number of PPC leads at a cost reduction per lead of 23 percent.
  •     A 365 percent monthly average increase in non-branded natural search traffic from the SEO campaign.
  •     A 173 percent increase in conversion rates from landing page optimization.

“We are thrilled for KEO Marketing to have won top honors for their work on our integrated marketing campaign,” said Scott Brueggeman, vice president of marketing, inside sales and corporate communications at CoreLink Data Centers. “The results of the entire team’s effort over the past two years have been impressive and deserving of recognition. KEO Marketing continues to help us design and implement programs to find prospective customers and communicate our message to them in a very cost-effective way.”

To download a case study on the CoreLink project, visit http://www.keomarketing.com/pdf/keo-case-study_delivering-qualifed-sales-leads-at-optimal-cost-cl.pdf. For more information on KEO Marketing, visit http://www.keomarketing.com.

About CoreLink Data Centers:

CoreLink is a leading data center hosting and managed services provider of critical infrastructure services delivered on a “state of the art,” robust and environmentally friendly technology platform. By leveraging data centers in Chicago, Las Vegas, Phoenix, and Seattle with access to massive and diverse network connectivity, CoreLink delivers small, medium and large enterprise customers and service providers with high quality and uniquely agile, data center services.

CoreLink’s focus on aligning customer needs with the proper solution, combined with a relentless focus on service, provides the flexibility and peace of mind all businesses require from a data center provider. In addition, CoreLink also services the healthcare market by delivering HIPAA secure data center solutions to a broad spectrum of healthcare organizations. For more information http://www.corelink.com

About KEO Marketing

KEO Marketing, a leading Internet marketing agency based in Phoenix, Arizona, develops strategies to help clients succeed online. The company’s solutions include marketing strategy, search engine marketing and optimization, website development, social networking and media, online advertising, and local and mobile marketing. Some of the world’s largest brands have depended on KEO for marketing programs that deliver tangible and substantial results. For more information http://www.keomarketing.com

Jennifer McQuesten
KEO Marketing
480-413-2090
Email Information

Article source: http://news.yahoo.com/internet-marketing-agency-keo-marketing-wins-american-marketing-160254898.html

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SES Toronto 2012 Features New Internet Marketing Training Sessions for Canadian Online Marketers

TORONTO–(BUSINESS WIRE)–

Now in its ninth year, SES
Toronto
, the global Internet marketing education and training event
being held June 11-13, 2012 at the Hyatt Regency Toronto, offers
Canadian Internet marketers two brand new specific Canadian panel
sessions. Conquering
the Growing Canadian Affiliate Marketing Industry
will
examine the growing retail merchant channel and how to accommodate
Canadian affiliate partnerships. Made
in Canada: Marketing Online Worldwide
will focus on how to
balance Canadian and American content challenges and compete in the U.S.
market as a Canadian business and not lose your Canadian online presence.

Canadian-based speakers on the Made in Canada session include Ian
McAnerin, CEO, McAnerin
International Inc.
and Ezra Silverton, President, 9th
Sphere
. “Those that service either a Canadian and American customer
base or Canadian organizations that compete with American companies,
can’t miss this,” said Silverton. “Key takeaways will include, how to
balance Canadian and American content challenges, domain differences,
hosting, IP’s, architecture, and local SEO,” Silverton added.

Toronto-based SES speaker Nicky Senyard, President, Share
Results
will offer a presentation providing strategies for both
retailers and Web publishers. “The Canadian marketplace is overflowing
with profitable ecommerce opportunities, and it has been our experience
that online retailers and website publishers in Canada who adopt an
affiliate marketing model are tapping into one of the most
cost-effective forms of entrepreneurship,” said Senyard. “I have plenty
to share on best practices for affiliate marketers looking to grow their
business,” Senyard added.

Additional SES Toronto sessions featuring Canadian marketers include Enterprise
Level SEO
with Lyndsay Walker, TD
Bank Group
, and Maximizing
ROI in e-Commerce
, with Elazar Gabay, LeSite.ca.

Marketing and advertising professionals participating in SES Toronto can
sign up with Vivastream
to begin networking with other like-minded marketers attending the
conference and planning their day-to-day schedule.

To attend the conference, fill out the SES
Toronto registration form here
. Register before May 11 to receive
the early-bird discount of up to $300.

About SES

Incisive Media’s SES is
a leading global conference and training series focused on search engine
marketing. Other Incisive resources for interactive marketers include ClickZ
for digital marketing news, information, commentary, advice, opinion and
research and Search
Engine Watch
, which provides news and information about search,
analysis of the search engine industry and tools for improving search
marketing effectiveness.

Incisive Media is a leading global provider of specialized business news
and information, in print, in person and online. The company’s principal
markets include financial services, legal services, commercial real
estate, marketing services and risk management. Incisive Media’s
market-leading brands include Accountancy Age, ComputingInvestment
Week
Legal Week, PostRisk, and SES
Conference and Expo. For more information, visit www.incisivemedia.com.

For more news and event updates visit the SES
press room
.

Article source: http://finance.yahoo.com/news/ses-toronto-2012-features-internet-120000019.html

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Facebook Ads: 5 Things You Need to Know

You may have used Google AdWords, but a whole new set of rules apply on the giant social network.

Facebook makes it easy for business owners to set up pages

Are you advertising on Facebook yet? Make sure you understand the ground rules.

As my company has been managing pay-per-click advertising since the dawn of the medium, I’ve been thrilled to turn its attention to the Facebook advertising platform’s amazing targeting abilities.

We stumbled a lot at first, however, and went through millions of dollars of testing before we learned to walk (and finally run).

Here are the five biggest lessons we have learned about using Facebook ads.

1. Forget Google AdWords.

The more familiar you are with AdWords, the harder it will be to get your head around Facebook advertising.

It starts with a fundamental difference in the users you are reaching. With Google, users go there specifically to find information, products or services–their intention is to immediately leave Google and find what they are seeking.

With Facebook, you are reaching users that are on Facebook to be on Facebook. Removing them from that experience and trying to get them to take action is whole different ballgame.

This is an important paradigm shift to really absorb, as it affects your entire strategy, from ad copy to targeting. New Facebook advertisers get tripped up the most in trying to specify user “interests” in Facebook. Keep in mind: A Facebook user targeted by interest in “Toyota” is very different from a user searching the phrase “Toyota.”

The former may have simply hit the ubiquitous “Like” button at some point somewhere, while the Google searcher has intent now.

2. Don’t manage bids. Manage ads.

In Google advertising, campaign optimization is heavily determined by optimizing your bids on each keyword (“bid management”). But in Facebook, it’s all about refreshing your ad creative to increase your click-through rate.

On Facebook, the ads with the highest click-through rate get the best placement (since that’s how Facebook makes the most money). And since you are essentially reaching the same audience each day, based on your targeting, you need to switch up your creative every five to seven days–otherwise users will start to tune out your ads.

Takeaway for AdWords people: Resist the urge to increase volume through increasing your bid. Instead, switch up your ad copy.

3. Your thumbnail image really matters.

The single most important element determining an ad’s success is that tiny image that goes along with the ad. It will literally make or break an ad.

Intuitively, this makes sense: The No. 1 activity on Facebook is to look at photos, so Facebook users are trained to scan for pictures. The more your ad resembles Facebook content, the more likely a user’s eyes will stop at your ad–and the more likely they will be to click.

So test lots of images as you go through the ad refreshing process described above.

What are the best images, you ask? In almost all cases, people: casual, happy, and unpolished. And pictures of women far outperform those of men—for virtually any product or service.

4. Do the best headlines ask questions?

Yes, Virginia, the best headlines ask questions.

In paid search, you almost always want to match a keyword to the search query. In Facebook, there was no search query–and your user has not indicated intent–so you need to think about headlines differently.

Odd as it sounds, we find question headlines perform extremely well.

Why questions? Well, punctuation in general draws attention–but the real reason is that when people see a question, their brain tends to process an answer. So when a user’s eyes pass over the headline “Need Better SEO?” it is almost impossible for her not to answer that question. And if the answer is a “yes,” guess what: She’s come to the right place!

5. Think short. Super short.

People don’t like to read, so shorter is unequivocally better. In your ad copy—less important than the image and headline but still relevant–use two- to three-word phrases to get your point across. We found, for instance, that “Industry Leaders. Inc 500 Company. Free SEO Audit” would nearly always outperform a nice piece of prose or traditional marketing copy.

With these five concepts in hand, you are now armed to make your foray into Facebook advertising. It’s a brave new world, but with the proper tools has nearly unlimited untapped potential.

Article source: http://www.inc.com/michael-mothner/facebook-advertising-5-things-to-know.html

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Placer County selling surplus goods online

Placer County has begun a program to sell surplus equipment through two on-line auction companies.

Contracting with these services will help the county reduce its overflow of used equipment currently filling its lone warehouse, officials said in a news release.

The sale of unused office equipment, such as computers and furniture, is estimated to bring in between $10,000 and $25,000 annually, according to the release.

Additionally, the county is investigating requirements for selling surplus vehicles on-line.

The two service providers, GovDeals and Public Surplus, can be accessed at the following web sites: http://www.govdeals.com/index.cfm and http://www.publicsurplus.com/.

The county’s Procurement Division will have online access on its website at a later date.

© Copyright The Sacramento Bee. All rights reserved.

Article source: http://www.sacbee.com/2012/05/15/4491959/placer-county-selling-surplus.html

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Derma Sciences Reports First Quarter 2012 Financial Results

PRINCETON, N.J.–(BUSINESS WIRE)–

Derma Sciences, Inc. (Nasdaq: DSCI – News), a medical device and pharmaceutical
company focused on advanced wound care, today reported financial and
operating results for the three months ended March 31, 2012. Highlights
of the first quarter of 2012 and recent weeks include:

  • Net sales were $15.3 million, up 6% over the prior-year first quarter
  • Advanced wound care product sales were $4.5 million, up 25% over the
    prior-year quarter
  • Advanced wound care products accounted for 29% of net sales, up from
    25% of net sales a year ago, led by 38% growth in MEDIHONEY sales
  • Traditional wound care product sales were $10.8 million, in line with
    the prior-year quarter
  • Gross margin was 32%, up approximately 100 basis points from the first
    quarter of 2011
  • Net loss was $2.5 million or $0.24 per share, compared with $0.5
    million or $0.08 per share in the prior-year quarter, reflecting
    higher sales and marketing costs associated with advanced wound care
    growth initiatives, acquisition costs and higher research and
    development expense
  • Completed expansion of U.S. advanced wound care sales force during the
    quarter; the U.S. sales organization now stands at 50
  • Held a successful meeting with the U.S. Food and Drug Administration
    (FDA) regarding further development of DSC127; made continued progress
    towards initiation of Phase 3 clinical trials with DSC127 during 2012
  • Hired Vice President, Clinical and Product Development to guide DSC127
    development program
  • Closed on the acquisition of MedEfficiency, further strengthening the
    Company’s proprietary advanced wound care product line
  • Raised net proceeds of $17.8 million at market via an equity offering
    to fund the advanced wound care and pharmaceutical products growth
    strategy

Management Commentary

“The past few months have been a period of rapid growth in our
infrastructure as we built out and expanded our sales resources, added
support staff and completed a significant acquisition,” said Edward J.
Quilty, chief executive officer of Derma Sciences. “Year-over-year
growth in advanced and traditional wound care products was in line with
our stated growth objectives and growth compared with the fourth quarter
of 2011 was consistent with our expectations. We expect to meet our
overall sales growth objectives for the full year.”

Mr. Quilty added, “Our traditional wound care products performed as
expected during the first quarter. Although gross margins in this
segment of our business are lower than those of the advanced wound care
business, these products provide positive cash flow that we use to
support our advanced wound care growth initiatives. Our objective with
this business segment is to maintain it and grow it modestly as
circumstances dictate.”

“We completed our acquisition of MedEfficiency last month and are in the
midst of the integration process. The TCC-EZ product is an important
component of our strategy to be the leading supplier of products for the
treatment of chronic wounds in general and diabetic foot ulcers in
particular. To date, we have integrated the former head of the
MedEfficiency sales team and four of its direct sales representatives
into our U.S. advanced wound care sales team. All members of the Derma
Sciences sales team have been trained on the MedEfficiency product line
and are actively selling the products. Work on integrating the former
MedEfficiency supply chain and administrative support resources into
Derma Sciences is underway. We believe this acquisition represents a
significant growth opportunity for Derma Sciences and that it will serve
to accelerate the timeline to profitability of our business, excluding
our Phase 3 RD spending.

“As previously reported, we had a very constructive meeting with the FDA
in February concerning our progress to date with DSC127. Our toxicology
and Chemistry, Manufacturing and Control work started in the third
quarter of 2011 and led by a number of seasoned consultants, continues
on plan with significant progress being made on both fronts. During the
first quarter we evaluated a number of firms and selected a Clinical
Research Organization (“CRO”) to oversee and conduct the Phase 3
clinical trials, along with a firm that will be responsible for the
trials’ data management and statistical evaluation of its results. We
are presently finalizing contracts with these firms. Additionally, we
are pleased to announce that George Omburo, Ph.D. has joined Derma
Sciences as Vice President – Clinical and Product Development, a new
position, to oversee and manage our DSC127 development program. Dr.
Omburo has more than 13 years of clinical drug development experience
with several large multi-national pharmaceutical companies. Hiring Dr.
Omburo marks a significant step forward in the development of DSC127,”
he continued.

“Our next steps are to complete and submit packages to the FDA for our
planned pharmacokinetic study, request and hold an End-of-Phase 2
meeting with the FDA and commence the Phase 3 trials by year end.”

Financial Results

Net sales for the first quarter of 2012 were $15,277,366, compared with
$14,371,271 for the first quarter of 2011, an increase of 6.3%. This
reflects 25.4% growth in sales of advanced wound care products to
$4,497,054 from $3,585,172 in the first quarter of 2011, and a 0.1%
decline in sales of traditional wound care products to $10,780,312 from
$10,786,099 in the same period last year. For the full year 2012, the
Company expects advanced wound care product sales growth to be between
30% and 40%, and traditional wound care product sales growth to be
approximately 2% to 4%.

Gross profit for the first quarter of 2012 increased 10.1% to
$4,876,160, or 31.9% of net sales, from $4,428,382, or 30.8% of net
sales, for the first quarter of 2011. The increase in gross margin
reflects increased sales of higher-margin advanced wound care products,
which accounted for 29.4% of net sales, compared with 25.0% of net sales
in the same period last year, and flat lower-margined traditional wound
care sales, partially offset by higher product costs.

Selling, general and administrative expense for the first quarter of
2012 was $6,359,090, compared with $4,738,019 for the first quarter of
2011. The increase was principally due to higher sales and marketing
expenditures associated with advanced wound care growth initiatives.

Research and development expense for the first quarter of 2012 was
$1,114,698, compared with $143,827 in the first quarter of 2011,
reflecting higher expenses associated with the ramp-up of the DSC127
Phase 3 program. The Company expects research and development expense to
be approximately $8.0 million to $10.0 million for the full year 2012.

The net loss for the first quarter of 2012 was $2,538,901 or $0.24 per
share, compared with a net loss for the first quarter of 2011 of
$547,032 or $0.08 per share. Incremental marketing and sales
growth-related expenses, and higher compensation expense and research
and development expenses were principally responsible for the larger net
loss.

As of March 31, 2012, the Company had cash and cash equivalents of
$15,680,749 and investments of $4,976,000, compared with cash and cash
equivalents of $17,110,350 and investments of $5,474,000 as of December
31, 2011. Subsequent to the close of the quarter the Company raised net
proceeds of $17,800,000 in an equity offering and acquired
MedEfficiency, Inc. for $14,500,000 in cash. The Company expects
transaction and transition costs associated with the acquisition to be
approximately $1,775,000, of which $113,675 was recorded in the first
quarter.

Conference Call and Webcast

Derma Sciences management will host a conference call to discuss first
quarter financial results and answer questions beginning at 11:00 a.m.
Eastern time today. In addition, management will provide a business
update and discuss recent and upcoming milestones.

To participate in the conference call, dial (888) 563-6275 (domestic) or
(706) 634-7417 (international). All listeners should provide the
following passcode: 77904181. Individuals interested in listening to the
live conference call via the Internet may do so by logging onto the
Company’s website, www.dermasciences.com.

Following the end of the conference call, a replay will be available
through May 23, 2012 and can be accessed by dialing (855) 859-2056
(domestic) or (404) 537-3406 (international). All listeners should
provide the following passcode: 77904181. The webcast will also be
available for 30 days.

About Derma Sciences, Inc.
Derma Sciences is a
medical technology company focused on three segments of the wound care
marketplace: pharmaceutical wound care products, advanced wound care
dressings and traditional dressings. Derma Sciences has successfully
completed the Phase 2 clinical trial in diabetic foot ulcer healing with
DSC127, an investigational pharmaceutical drug under development for
accelerated wound healing and scar reduction, and is preparing to begin
Phase 3 clinical trials. Its MEDIHONEY® product is the leading brand of
honey-based dressings for the management of wounds and burns. The
product has been shown to be effective in a variety of indications, and
was the focus of a positive large-scale, randomized controlled trial
involving 108 subjects with leg ulcers. Other novel products introduced
into the $14 billion global wound care market include XTRASORB® for
better management of wound exudate, BIOGUARD® for infection prevention
and TCC-EZ™, a gold-standard treatment for diabetic foot ulcers.

For more information please visit www.dermasciences.com.

Forward-Looking Statements
Statements contained in
this news release that are not statements of historical fact may be
deemed to be forward-looking statements. Without limiting the generality
of the foregoing, words such as “may,” “will,” “expect,” “believe,”
“anticipate,” “intend,” “could,” “estimate” or “continue” are intended
to identify forward-looking statements. Readers are cautioned that
certain important factors may affect the Company’s actual results and
could cause such results to differ materially from any forward-looking
statements that may be made in this news release or that are otherwise
made by or on behalf of the Company. Factors that may affect the
Company’s results include, but are not limited to, product demand,
market acceptance, impact of competitive products and prices, product
development, completion of an acquisition, commercialization or
technological difficulties, the success or failure of negotiations and
trade, legal, social and economic risks. Additional factors that could
cause or contribute to differences between the Company’s actual results
and forward-looking statements include but are not limited to, those
discussed in the Company’s filings with the U.S. Securities and Exchange
Commission.

(Tables to follow)

 

 

 

Three Months Ended

 

 

 

2012

 

 

2011

Net Sales

$

15,277,366

 

 

 

$

14,371,271

 

Cost of sales

 

 

 

10,401,206

 

 

 

 

9,942,889

 

Gross Profit

 

 

 

4,876,160

 

 

 

 

4,428,382

 

Operating Expenses

 

 

 

 

Selling, general and administrative

 

6,359,090

 

 

 

 

4,738,019

 

Research and development

 

 

 

1,114,698

 

 

 

 

143,827

 

Total operating expenses

 

 

 

7,473,788

 

 

 

 

4,881,846

 

Operating loss

 

 

 

(2,597,628

)

 

 

 

(453,464

)

Other (income) expense, net:

 

 

 

 

Interest (income) expense

 

(5,079

)

 

 

 

93,629

 

Other income, net

 

 

 

(54,884

)

 

 

 

(73,429

)

Total other (income) expense, net

 

 

 

(59,963

)

 

 

 

20,200

 

Loss before income taxes

 

(2,537,665

)

 

 

 

(473,664

)

Income tax expense

 

 

 

1,236

 

 

 

 

73,368

 

Net Loss

 

 

$

(2,538,901

)

 

 

$

(547,032

)

Net loss per common share – basic and diluted

 

 

$

(0.24

)

 

 

$

(0.08

)

Shares used in computing net loss per common share – basic and
diluted

 

 

 

10,610,111

 

 

 

 

6,634,187

 

 

 

 

 

 

 

 

 

 

 

 

 

March 31,

December 31,

2012

2011

ASSETS

 

 

 

 

 

Current Assets

 

 

 

 

Cash and cash equivalents

$

15,680,749

 

 

 

$

17,110,350

 

Short-term investments

 

4,976,000

 

 

 

 

5,225,000

 

Accounts receivable, net

 

5,160,583

 

 

 

 

6,267,839

 

Inventories

 

12,225,940

 

 

 

 

10,530,721

 

Prepaid expenses and other current assets

 

 

 

2,173,865

 

 

 

 

2,099,197

 

Total current assets

 

40,217,137

 

 

 

 

41,233,107

 

Long-term investments

 

-

 

 

249,000

 

Equipment and improvements, net

 

3,464,887

 

 

 

 

3,489,194

 

Identifiable intangible assets, net

 

6,175,966

 

 

 

 

6,403,044

 

Goodwill

 

7,119,726

 

 

 

 

7,119,726

 

Other assets

 

 

 

130,971

 

 

 

 

129,821

 

Total Assets

 

 

$

57,108,687

 

 

 

$

58,623,892

 

LIABILITIES AND SHAREHOLDERS’ EQUITY

 

 

 

 

 

 

Current Liabilities

 

 

 

 

Accounts payable

$

3,808,151

 

 

 

$

3,999,993

 

Accrued expenses and other current liabilities

 

 

 

2,793,663

 

 

 

 

2,377,634

 

Total current liabilities

 

6,601,814

 

 

 

 

6,377,627

 

Long-term liabilities

 

235,433

 

 

 

 

252,684

 

Deferred tax liability

 

 

 

1,180,801

 

 

 

 

1,146,047

 

Total Liabilities

 

 

 

8,018,048

 

 

 

 

7,776,358

 

Shareholders’ Equity

 

 

 

 

Convertible preferred stock, $.01 par value; 1,468,750 shares

authorized; issued and outstanding: 73,332 shares at March 31,

2012 and December 31, 2011 (liquidation preference of

$3,222,368 at March 31, 2012)

 

733

 

 

 

 

733

 

Common stock, $.01 par value; 18,750,000 shares authorized; issued

and outstanding: 10,645,876 at March 31, 2012 and 10,577,632

at December 31, 2011

 

106,459

 

 

 

 

105,776

 

Additional paid-in capital

 

78,076,804

 

 

 

 

77,374,821

 

Accumulated other comprehensive income –

cumulative translation adjustments

 

1,581,871

 

 

 

 

1,502,531

 

Accumulated deficit

 

 

 

(30,675,228

)

 

 

 

(28,136,327

)

Total Shareholders’ Equity

 

 

 

49,090,639

 

 

 

 

50,847,534

 

Total Liabilities and Shareholders’ Equity

 

 

$

57,108,687

 

 

 

$

58,623,892

 

 

Article source: http://finance.yahoo.com/news/derma-sciences-reports-first-quarter-114700921.html

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Internet applications are not a threat, but an opportunity

Karl-Michael Henneking, chief marketing and commercial strategy officer of Etihad Etisalat (Mobily) believes the telecom, the Internet and IT sectors in Saudi Arabia are rapidly developing and converging into a mature ICT industry. The transformation of these sectors not only brings new exciting services and applications to consumers and businesses, but also puts the people of Saudi Arabia in an excellent position to benefit from a knowledge-based economy.
“By deploying high speed fixed and mobile networks, telecom operators are building the highways for easily accessing content and information, on websites, apps and via cloud computing services,” Henneking told Walaa Hawari of Arab News in an exclusive interview. He added that he sees huge opportunities for Mobily in combining telecom, the Internet and IT capabilities to provide customers with integrated ICT services.
In addition to delivering high quality and reliable services, Henneking points out that leading companies like Mobily have a broader responsibility for Saudi society. With their means companies should support, for example, the education and development of Saudi youth. Mobily is working on related social responsibility programs and activities.

Excerpts:

How do you see the impact of free call and mobile messaging application on your business?
In Europe and the United States, the impact of mobile applications that enable customers to make free calls or send free SMSes like ‘Whatsapp,’ ‘Viber’ and ‘Skype’ are quiet significant. Due to Mobily’s compelling mobile messaging offers on Blackberry and SMS, as well as the attractive national and international calling rates the impact on our business here in Saudi Arabia is not so severe right now. We at Mobily do not see the new Internet applications solely as a threat, but we actively embrace the opportunities that arise from merging our telecom capabilities with the Internet. We have our own mobile apps market with entertainment, commerce, education and m-Health apps. In 2010 we were the first operator in the Middle East to launch a comprehensive utility app. It helps our customers to check their bills and balance, redeem their loyalty points, activate and deactivate services, check the nearest stores and report any network problem they face. And just last month we launched the world’s first prepaid recharge app – the Mobily easy charge app – that allows customers to scan prepaid vouchers via the camera of their Android smartphones and automatically top up their accounts. This service is available to customers of all operators in the Kingdom and abroad, and has seen close to 50,000 downloads in just two weeks from launch. These are only a few examples how we embrace the opportunities of new ICT technologies to keep our customers ahead.

With all that is happening in the telecommunication sector and the great changes, where do you see the Kingdom’s telecom heading in the coming few years?
The Saudi market is one of the most progressive ones in the world when it comes to mobile broadband. We have the highest mobile video usage worldwide and we can proudly say that Saudi Arabia has seen the first commercial launch of 4G (LTE) in the MENA region in 2011 by Mobily. In general, mobile operators in Saudi Arabia are doing well in enabling consumers and businesses to benefit from a knowledge-based economy that relies on ICT technologies and services. I believe that the whole sector will continue to develop fast – supported by the Kingdom’s forward looking economic and ICT strategies. And we at Mobily are contributing to and even accelerating this development with our huge investments in extending and upgrading our mobile and fixed broadband networks, as well as our investment in human capital.

YouTube and Google have many advertising channels. Do you see those channels helpful to your business?
We do use Google, YouTube, and a broad range of digital marketing channels for communication and branding. Digital marketing helps us reach out better to our customers. On Google we run search engine marketing and optimization. In fact, Mobily was the first Saudi company to use Google paid search in 2007 and last year became the first brand in the Middle East to establish a Google+ page. Furthermore we engage with our customers via social media platforms like Faceboook, LinkedIn and Twitter, which we consider an extension for our brand. We see digital channels as a means to serve our customers better and to make their lives easier with innovative services and technologies. Our award-winning CRM-Twitter integration that enabled our customer care agents to support our users on twitter in a seamless and efficient manner is one example of how we reach a new level of customer engagement that fosters our position as innovation leader in the Saudi market.

How does Mobily work in the social media and what do you do to satisfy your customers?
If we compare Mobily’s presence in the social media with other operators, I see ourselves fairly advanced in the region. As already mentioned, we have a strong presence on Facebook, Twitter, LinkedIn, Google+ and YouTube. On YouTube we have our own branded channel where customers have access to different types of exclusive video content. To talk in numbers, we have reached more than two million views on YouTube, our fans on Facebook exceeded 380,000, and on Twitter we’re followed by more than 150,000 on our two accounts (@Mobily @Mobily1100).
We use social media not only for communication and engagement with our customers, but also as a new way to serve them. For this purpose, we have a dedicated customer care team, which supports our customers on all social media channels.
To let our customers benefit from best practice, we watch regional and international trends in social media marketing quite closely. We do this with the goal to keep our customers ahead in the digital media space.

As the telecom company with the largest broadband subscribers’ base in MENA, how do you work toward maintaining the leadership in this direction?
We invest heavily in our network with billions of riyals every year to keep up with the growing demand. We put a lot of effort into building and maintaining a high quality infrastructure that people can use easily, reliably and at the fastest available speed. Our mobile broadband subscriber base has reached 8.7 million and is the largest in the MENA region. Furthermore we make good progress in covering the Kingdom with our broadband fiber network. Next to connecting our customers to the high-speed networks we are further rolling out new ICT services, such as IPTV, cloud computing, exclusive video streaming content and mobile health.

Mobily is known as an innovative company. Can you please tell us more about how innovation fits in Mobily’s strategy?
Innovation helps us to grow and differentiate from our competitors. It is a key pillar and enabler in our corporate strategy. The telecom industry today is undergoing a major transformation and a fundamental restructuring among the various players in the value chain. There are a number of forces driving this change. First, the rate of technology evolution. Just think about what kind of mobile phones you used 5 years ago compared with the always-on smartphone. Second, the emergence of new types of competitors, especially from the Internet and the IT industry. Apple, Google, Facebook or Salesforce.com are just a few examples. For us this means that we do not only have to innovate the way we create services as telecom operators, but also how we interact with new players, for example via partnerships or enablement of application developers. Finally, we also need to adapt our business models to benefit from new revenue streams as for example advertising financed services. Overall I think all these developments in our market environment present interesting opportunities for us. Innovation eventually will determine our ability not only to adapt to this change, but to drive it to our favor.

Why did Mobily decide to change its brand direction after six years of success and do you believe that your subscribers are still related to your brand?
I would not say we have changed our brand direction. It is more of an evolution we are going through and a renewal of what and how we do things. I believe Mobily is and will be in the future a very agile brand that carries a start-up spirit in its DNA – although we generate more than SR 20 billion a year. It is fascinating to see how passionate, pioneering and empowering our people are. These values and thus our people define our brand identity. Pioneering means for us, for example, to be first-to-market with technologies and services in the Kingdom and in the Gulf region. We clearly demonstrate this day by day – from the first-to-market 3G in the Kingdom and 4G LTE networks in the region to first-to-market with Blackberry devices and the iPhone, and numerous first-to-market service launches in the Kingdom. With being pioneering we put innovation at the heart of what we are doing and we will soon launch our new brand claim officially that reflects on how we constantly innovate the world of our customers.

How do you see the Corporate Social Responsibility in Mobily?
For us Corporate Social Responsibility means much more than donating money or just supporting charity events. As a leading company in the Kingdom of Saudi Arabia we want to give back to the society and help where help is most needed. Supporting the training and development of the Saudi youth is one of the major areas we see. With our school and university activities on the one hand and dedicated programs to support young entrepreneurs in Saudi Arabia on the other hand, we show our commitment to the society. Furthermore we have just launched a new service that enables deaf and mute people to access religious and cultural content via their mobile phones. We also care about the environment with our e-recycling program. These are just a few examples of how we show our responsibility for the society in the Kingdom of Saudi Arabia. There is more to come.

Article source: http://www.arabnews.com/%5Btermalias-raw%5D/internet-applications-are-not-threat-opportunity

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